Nov 15, 2021
Geoffrey Moore is an author, speaker, and strategic advisor to
the CEOs of high-tech enterprises including Salesforce, Microsoft,
Cisco, Intel, Airbnb, Gainsight, and Splunk. He has a BA in
American literature from Stanford University, and a Ph.D. in
English literature from the University of Washington, with a focus
on medieval and Renaissance literature.
Strategy and its execution have been the lifelong focus of Moore’s
work. His dissertation while at the University of Washington
analyzed Edmund Spenser’s epic poem, The Faerie Queene, in terms of
the strategies for living it portrays. Subsequently, he taught
literature and writing for four years at Olivet College in Michigan
before he and his wife and children moved back to California. There
over the next ten years and three software companies, Moore
migrated from HR to sales to marketing. The seminal move in his
career came in 1986 when he joined Regis McKenna Inc, the premier
strategic marketing consultancy for high-tech firms at that time.
While there he wrote his first business book, Crossing the Chasm,
which has been in print (with revisions) for thirty years, has sold
over a million copies, been translated into twelve languages, and
is still the go-to text for high-tech entrepreneurs. This success
allowed Moore to found his own consulting practice, found multiple
consulting firms, and publish six additional books.
Geoffrey lives in the San Francisco Bay Area with his wife Marie.
They enjoy travel, fine dining, and taking care of their beautiful
home. Recently they celebrated their fiftieth wedding anniversary
in the company of their three children, two sons-in-law, and two
terrific grandchildren. Geoff recently achieved what has been a
lifelong ambition, namely, shooting his age in golf.
His newest book, THE INFINITE STAIRCASE, beautifully answers two fundamental and universal questions: “Why do I exist?” and “How should I behave?”
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